Behind-the-scenes filming in progress at ABANG by Pondok Abang’s Cluny Road outlet, capturing their signature dishes and operations for an upcoming MuslimOwnedSG social media feature.
At the Singapore Malay Chamber of Commerce and Industry (SMCCI), additional efforts are undertaken to spotlight and support Muslim-owned Enterprise (MOE 2.0) certificate holders — not only in F&B, but across diverse sectors and industries. This value-added support is among the key benefits of being MOE-certified with SMCCI.
MOE 2.0 is an enhanced certification programme for Muslim-owned enterprises in Singapore (formerly known as Muslim-Owned Establishment). The certification assures consumers that the business aligns with Islamic principles, adhering to Shariah law and ethical practices. By upholding these standards, MOE 2.0 strengthens consumer trust and confidence, making it easier for customers to recognise and support Muslim-owned businesses, while reinforcing integrity within the marketplace. Importantly, MOE 2.0 applies not only to F&B businesses, but also to Muslim-owned enterprises offering non-F&B products and services across various sectors.
Spotlighting MOE 2.0 certificate holders: Value-add filming initiative
As part of SMCCI’s ongoing efforts to enhance visibility for MOE 2.0 certificate holders, a recent value-add filming initiative was conducted to feature selected businesses and share their stories with the wider community. The latest spotlights include:
The Udang Clan (MOE Certified)
The Udang Clan is a family-run diner known for its seafood offerings, including its popular Signature Prawn Noodle, Prawn Dumpling Noodles, and Gong Bao Mala Chicken Noodle. Located within the CBD, the outlet offers a hearty and accessible dining option for working professionals and visitors in the area.
Location:
16 Raffles Quay, Hong Leong Building, #B1-11, Singapore 048581
Tariq Teo Ziqiang (left), Founder of The Udang Clan, during an interview with MuslimOwnedSG as part of a social media feature spotlighting MOE 2.0-certified businesses.
ABANG by Pondok Abang (MOE Certified)
ABANG by Pondok Abang is the original concept under Pondok Abang, which started as a food stall serving halal Chinese-style rojak (sweet and spicy fruit salad). Over time, it has grown into multiple outlets islandwide, offering a range of Nusantara favourites such as Nasi Ayam Penyet, NasGor Ijo, Rojak Bandung, Nasi Lemak Pandan, Satay, and more.
Locations:
• 448 Clementi Avenue 3 #01-03 Singapore 120448
• 1J Cluny Road Singapore 259607
• 925 Yishun Central 1 #01-211 Singapore 760925
Join MOE 2.0
Muslim-owned businesses interested in strengthening consumer trust, gaining recognition, and accessing value-added visibility support may find out more and apply here.