From Home Kitchen to Retail Shelves

It often starts with something simple. Maybe it’s your nasi lemak sambal. Your signature soto paste. Homemade serunding. Frozen epok-epok. A family recipe for pineapple tarts or even a bottled chilli sauce perfected over generations. The kind that disappears...

SMCCI ADD

The Accounting Superhero team. When Accounting Superhero founder Dr. Mohamed Fazluddin entered the audit profession in 1999, the Asian Financial Crisis had just swept through the region. SMEs were scrambling for survival, and one observation stayed with him long after...