SMCCI Convention 2018

Our Speakers



Reebonz, a nine-year-old startup, is one of the largest e-commerce platform in Singapore, recently valued at about $300 million. It ships to 20 countries with eight regional offices.

Sharanjit oversees the company’s branding strategy, which includes leading the regional alignment and development of marketing campaigns, public relations (PR), social media strategies and content management across international markets.

Catch Sharanjit at the SMCCI Convention as she shares her expertise in the ever-evolving field of marketing within the e-commerce industry.



Adeel is a co-founder and director of mobile data disruptor, Circles.Life, whose responsibilities include operations, organization development, regulatory affairs and working with partners to grow the business.

Adeel has spent his career exclusively in telecommunications. He started his career with Huawei and later moved to Alcatel-Lucent, where he led sales of network infrastructure to large carriers in the Middle East.

Before starting Circles.Life, Adeel managed business strategy at Starhub where he developed ideas to monetize the company’s mobile data service during the early days of mobile data. This experience has become even more relevant today as telcos focus on data.

Syafiq Yussoff


Syafiq Yussoff, aged 34, the young visionary CEO founded Riverwood Pte Ltd in 2010. Riverwood was set up in his parents’ humble home with only 2 rented vans and 4 men.

Riverwood's clients include Singapore post, logistics giant DHL and the digital arm of cosmetics retailer Sephora.

In 2017, Riverwood became Amazon Prime logistics partner in Singapore. The company provides integrated logistics solutions to SMEs and MNCs locally and is focusing on internationalisation as part of their expansion plans.

Frequently Asked Questions

1Where will the Convention take place?
It will be held at Venus I & II Ballroom, Furama RiverFront, 405 Havelock Rd, Singapore 169633

Click here for more information on the location.
2How do we get there?
Nearest MRT stations
- Outram MRT
- Tiong Bahru MRT

Nearest Bus Stops
Bus stop number: 06069 Name: After Furama RiverFront
5, 16, 75 - Outram MRT, Shenton Way, Marina Centre, 123 - Tiong Bahru MRT, 175 - Clementi, 195 - Marina Centre, 970, NR5, 195A
Bus stop number: 06071 Name: Blk 2B
5, 16 - Orchard Road, 75, 123, 175 - Orchard Road, 195, 970, NR5, 195A
Bus stop number: 06159 Name: River View Hotel
51 - Bugis, Clarke Quay, 64, 123 - Orchard Road, 186 - Shenton Way
3What is the programme?
1.30pm - Registration opens for AGM
2.30pm - Start of AGM
4.30pm - End of AGM

5.00pm - Registration opens for Convention 2018
5.30pm - Start of Convention 2018
7.00pm - Start of SMCCI Annual Dinner
8.00pm - Start of CEO Dialog
9.30pm - End of Programme
4Who is the Guest-of-Honour?
Our Guest-of-Honor is Dr Yaacob bin Ibrahim, Minister for Communications and Information, Minister-in-charge of Muslim Affairs and Minister-in-charge of Cyber Security.
5Can I go for the AGM only?
Yes, however, you must be a valid and live SMCCI member.

Please call the SMCCI Secretariat at +65 6297 9296 (O) or +65 9655 1222 (M) or email to inquire about your outstanding membership subscription fees in arrears. You may also renew directly on our membership portal at We look forward to receiving your annual membership subscription by Wednesday, 2.00pm, 2nd May 2018.
6Are the tickets transferable?
Yes, the tickets are transferable.
7Is the AGM complimentary?
Yes, admission to SMCCI's 59th AGM is complimentary for valid and live SMCCI members.
8In case of cancellation, do I get a refund?
Unfortunately, there will be no refunds.
9How much are the Convention tickets?
The tickets are priced as such:
• 1-4 tickets: S$180.00 each
• 5-9 tickets: S$170.00 each
• 10 tickets: S$150.00 each

Prices exclude GST
10What is the early bird promotion?
For the first 100 ticket purchases, you will be receiving a SMCCI voucher.

• For every 1-4 tickets purchased, you will be receiving S$40 SMCCI vouchers per ticket purhcase.
• For every 5-9 tickets purchased, you will be receiving S$50 SMCCI vouchers per ticket purhcase.
• For every 10 tickets purchased, you will be receiving S$80 SMCCI vouchers per ticket purhcase.

Prices exclude GST
11What can I use the SMCCI vouchers for?
You can use the SMCCI vouchers for:
• SMCCI Programmes & Workshops
• SMCCI Business Missions
• SMCCI Services
• SMCCI Membership
12Can I advertise my services during convention?
Yes, you may purchase a showcase slot or a showcase booth. Prices start from S$250.00

• Meet and mingle with key decision makers
• Leverage on the various platforms available to achieve impactful exposure
• Generate valuable leads and capture eyeballs on your brand

Email or leave a message at +65 9665 1222 to book your showcase slot with us!

Prices exclude GST
13Can non-SMCCI members attend the Convention?
Yes, the SMCCI Convention is open to public!